Me again. Still figuring out this blog thing. I equate it to my professional world, where I work in marketing. Buzzwords abound, as in every industry. But stringing together a bunch of buzzwords – does that really tell my story? Is that who I am? Am I an experienced integrated strategic communication professional, laser-focused on the touch points that impact downstream revenue for internal & external stakeholders? Well, yes… but that’s just the tip of the iceberg, right? Blah, blah, blah. My story is more than that.
My team and I work with business owners and marketing decision makers — people who are trying to tell their story to their potential customers. And my advice is always to figure out what makes you unique. Your brand is your fingerprint, distinctly you. Your story shouldn’t be the same as anyone else’s. What’s “that thing?”
So that’s where I am, at least in the context of this blog. Examining my fingerprints, so to speak, looking for my voice. It’s kind of exciting – and not just because I get to break out my thesaurus, my favorite reference book. And there you go – now you know at least one of my fingerprints, maybe my thumbprint, reads something akin to nerd.